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About Advanced Solar Products

Advanced Solar Products, Inc. (ASP) is a leading company in the field of solar energy and related sustainable technologies.  We have the experience, capability, and financial viability necessary to successfully implement affordable photovoltaic systems.  ASP has been in business since 1991, which makes us one of the oldest and most well-established solar installers in the Northeast.

ASP provides turnkey service, including evaluation, design, permitting, procurement, installation, commissioning, and operations and maintenance.  We take a creative approach to designing photovoltaic systems to make them competitively priced, high-performing, and attractive.  ASP has been involved in the installation of over 270 PV systems totaling over 80 megawatts for a wide variety of clients throughout the Mid-Atlantic and New England, including one of the largest, privately-owned, net metered solar systems in the Western Hemisphere.

ASP has an unmatched track record when it comes to efficiently bringing large scale complex solar energy projects to completion.  We have installed nearly 30 MW of PV systems for utilities, including New Jersey Resources (“NJR”), a Fortune 1000 company that provides reliable energy and natural gas services in states from the Gulf Coast to New England and serves nearly half a million customers, and Public Service Electric and Gas (“PSE&G”), which is one of the largest combined electric and gas companies in the United States and New Jersey’s oldest and largest publicly owned utility.

Our mission is to promote renewable solar energy in the state of New Jersey and the surrounding region. Our principals are dedicated to promoting legislation that encourages the use of solar and makes it a more cost effective option for a larger population.

Our Team

Lyle RawlingsLyle K. Rawlings, President, CEO

Lyle Rawlings, ASP’s Chief Executive Officer is an engineer with over 40 years of experience in renewable energy research, design, policy advocacy, and business.   Mr. Rawlings has designed and managed some of the most challenging and innovative, PV projects in the country. In 2003, Mr. Rawlings served on Governor McGreevy’s New Jersey Renewable Energy Task Force, where he successfully campaigned for the creation of the state’s system of Solar Renewable Energy Certificates (SREC’s).  In 2007 The New York Times Magazine called Mr. Rawlings “the founding father of renewable energy legislation in New Jersey,” and he remains one of the nation’s leading professionals in the field of solar energy.  In 2009, Mr. Rawlings was named an Ernst & Young “Entrepreneur of the Year.” Lyle Rawlings is a co-founder of the Mid-Atlantic Solar Energy Industries Association (MSEIA) where he was instrumental in the creation of the New Jersey solar energy program, which is a leading growth market in solar energy.   Mr. Rawlings currently serves as MSEIA President and remains active in the creation and improvement of solar energy incentives, regulations and legislation in the region. Mr. Rawlings received a B.S. degree in Chemical Engineering from West Virginia University.  He holds a U.S. patent in photovoltaic module design and holds another patent for an improved module mounting system.

Ed SeligaEdward Seliga, COO

Mr. Seliga has guided the growth and success of Advanced Solar Products since 2000, and has served as its Chief Operating Officer for over twelve years. With a Civil Engineering degree from Princeton University, he has managed projects in the commercial real estate industry for over 23 years, and has focused on environmental and energy system improvements for commercial facilities. Mr. Seliga has long been committed to, and involved in, the New Jersey Green Building movement.  After serving six years as a Board member, he is immediate past chair of the U.S. Green Building Council – NJ Chapter.  Mr. Seliga is also involved with the Somerset County Business Partnership, for which he is a Board member, Executive Committee member and Chair of “Sustainable Somerset.”

Employment Opportunities


Advanced Solar Products is one of the leading design and construction firms of PV power systems in the Northeast. We design and build large commercial to utility-scale PV systems.  Additionally, we conduct research and development in solar energy, battery storage/emergency power systems. Our advocacy was instrumental in the formation of New Jersey’s renewable energy program, and in making the State a leader in the nation in solar energy development. Advanced Solar Products is an innovative company in a dynamic industry. The Company and our people are dedicated to building a sustainable future and maintaining a supportive, collaborative atmosphere. We offer competitive benefits and bonus programs commensurate with skills, experience, and accomplishments.

Current Available Positions

Please fill out our Contact Form to submit your resume.

Member Organizations

For over two decades, members of ASP’s staff have been a driving force in solar energy policy and have been instrumental in the creation of government regulations and incentive programs that have resulted in increased funding for solar energy throughout the country.  We have worked closely with government agencies in formulating regulatory standards for net metering, utility interconnection, and other topics vital to the creation of a sustainable market place for the solar industry.  Staff members serve in leadership positions in critical regulatory organizations such as the Mid-Atlantic Solar Energy Industries Association (MSEIA), the United States Green Building Council (USGBC), and the New Jersey Clean Energy Council (NJCEC).  A full list of our member organizations is provided below: